Natural soaps and cosmetics sold fresh by the pound!

Garden City, NY February 6, 2004--When people think of delis, images of freshness, quality and personal attention immediately come to mind.

Callistó, which celebrated its opening on December 14 on the upper concourse of the Roosevelt Field Mall in Garden City, New York, brings the look and the feel of an authentic European deli into an upscale soap, beauty and cosmetics store.

Callistó features a variety of products, such as soaps, creams, and shampoos, which are all manufactured in and imported from EUROPE. In addition, more than half of Callistó’s products are made BY HAND.

That’s right, human hands make the majority of the products available for sale using the tried and trued methods of yesteryear. All of Callistó’s products also feature natural ingredients such as Milk, Honey, Grains, essential Oils, Flowers, Herbs, Vitamins, Fruits and Spices.

All of Callistó’s products are natural, and unlike other soap and cosmetic retailers, many are not pre-packaged.

Products are available in nine different categories:
Hand-Made Soaps
Normally when people purchase bar soap, they simply select one to their liking, off a shelf. At Callistó, customers select their soap of choice, as well as their desired quantity, and the soap is cut and packaged directly in front of the customer, and sold by the pound; much the same way a transaction would occur in a delicatessen. Customers are encouraged to sample various scents, choose the soap, or soaps, they would like to purchase, and specify the quantity they desire.

What makes Callistó soap unique is the fact that it contains a high amount of glycerin. Glycerin is a natural soap by-product that is known to soften and moisturize the skin. It is typically removed by other soap manufacturers and then later used in pricey moisturizing lotions. With this in mind, customers who purchase Callistó soap are actually getting two products in a single bar of soap.
   
Liquid Gold Line
People have been using olive oil as part of their diet for hundreds of years. Callistó moves that bottle of olive oil from the kitchen into the bathroom. As the main ingredient of the liquid shampoo, the olive oil helps hair maintain a healthy PH level, which leaves hair rejuvenated and soft. The shampoo provides the vitamins and natural nutrients which make hair stronger and healthier looking, WITHOUT leaving hair feeling oily or clumpy.

Callistó offers an entire olive oil collection, which it calls its “Liquid Gold Line.” The “Liquid Gold Line” includes shampoo, soap, body lotion, and day and night facial creams, eye gels and creams.

Facial Masks & Face Creams
Very few of the so-called “standard” pre-packaged facial masks and creams can be found inside Callistó. Instead, the store serves both of these products “on the rocks.” Customers interested in either masks or cream will be directed to sample testers, which are stored on barrels of ice. Then, once a variety is decided upon, the mask or cream, which cleanse, tone and moisturize, is packaged in a plastic container and bar coded similar to how a deli clerk might package a pound of deli salad. Callistó offers a variety of facemasks, cleansing creams, firming creams and moisturizing creams. All facial creams are made with fruits, vegetables, and herbs.

Similarly to the hand-made soap, customers can purchase as much or as little of the masks and creams as they desire. At Callistó, there is no such thing as a minimum amount. The customer can request an amount good for as little as one use, as a trial. If the customer is satisfied with the product, then he or she can buy a larger amount at a later time. The customer is guaranteed fresh products rather than being forced to buy a large quantity of cream in bulk.

Oxygen Balls
Transform your bathroom into a mini spa! When placed into your bath, oxygen balls release ticklish bubbles, which caress your body, essential oils, which sooth and relax you physically; as well as provide the user with aromatherapy for spiritual relaxation.

When purchased, the oxygen balls are packaged in a plastic bag similar to how one would take produce home from a fresh fruit stand.

Solid Shampoo
Many people don’t know it, but the most prevalent ingredient found in their shampoo is water. Callistó has done away with all of the excess water, and the final product is a solid shampoo bar. All one has to do is work up a lather in his or her hands, apply to the hair and rinse.

One might ask, “Will the solid shampoo dry out my hair?” No. And, “Will it last as many washes as my liquid shampoo?” Yes, if not more. Because people won’t have to lug around cumbersome, bulky and messy bottles, solid shampoo is also ideal for traveling, the pool, or the gym.

Solid Body Oils
Using the same process as is used with the solid shampoo, Callistó has managed to extract the excess water out of the finished product, with the end result being a solid body oil bar. Ingredients used include shea butter and cocoa butter that are combined with exotic essential oils creating a massaging bar which help the skin retain moisture.
After a hot and relaxing bath or shower, a user can massage the solid oils on his or her body, and the body’s temperature will melt the moisturizer and release the oils and extracts into the skin leaving it silky, supple, vibrant and wonderfully smooth.

Nature’s Recipes
Callistó’s cosmetics line, which is called “Nature’s Recipes,” is made by using such natural ingredients as fruit extracts, nuts and honey. Nature’s Recipes includes cleansing milk, toner, day cream and night cream and all are available in skin-specific varieties such as for dry skin, oily skin, young skin, etc.

You’ll find all these products refrigerated further assuring the freshness of the product line.

Callistó’s Enchanted Line
For those traditionalists, Callistó offers a line of pre-packaged body care products called its “Enchanted Line.” Among the products included in the Enchanted Line are liquid shampoo, liquid conditioner, bubble bath, and body lotions. Users of the Enchanted Line will notice an elegant aroma that will follow them the whole day.

Candles
Callistó also sells decorative candles, which look like identical replications of fruits and vegetables such as oranges, apples strawberries, corn and peppers. Callistó uses high-quality European wax for all their candles.

M4U Date
Because many of Callistó’s products are fresh, the company has introduced the concept of a “M4U” date, which is short for “Made For You” date. Every fresh bar of soap or cosmetic product sold will have a “M4U” date on it which indicates when the product was made. Natural products are always best when used fresh. The “M4U” date serves as a guide as to the freshness of the product.

Company Background
Callistó means “The Fairest.” In Greek mythology, Callistó was a spirit of nature, a nymph, and follower of the Goddess of the Hunt, Artemis. Callistó and her sisters bathed in the crystal clear waters of rivers and lakes, adorned themselves with flowers and fruits, and lived and breathed the simplicity and purity of nature. Callistó recaptures this concept of “simple,” and “pure,” and puts it back into people’s lives.

Callistó is a brand new retail location located on the second floor of Roosevelt Field Mall in Garden City, New York. It offers more than 100 different, natural varieties of soaps, creams, cosmetics, shampoos and lotions that are made out of non-animal derivatives. None of Callistó’s products are tested on animals.

Contact:
Constantine Moshos – EVP of Marketing
(516) 668-2722
constantinemoshos@yahoo.com



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