Motives Cosmetics Sets New Beauty Trend with Customer Help

GREENSBORO, NC March 24, 2004 -— Motives® Cosmetics, an exclusive line of customizable cosmetics, today announces the introduction of its newest trend kits and colors for Spring 2004. The Spring 2004 trend kits were developed with a high level of customer input and feature the latest in colors, textures and style while continuing to offer the highest quality and affordability.

“Motives was developed to be an affordable, customer-based line of cosmetics that could accommodate every consumer’s distinct style preferences,” said Elizabeth Becker, director, Motives Cosmetics. “The beauty of this line is its ability to be fully customized to help individual women look their best at work, at home and at play. These new kits include the latest in fashions for every woman.”

The Spring/Summer 2004 kit includes: a Mini Lip Palette (Trés Chic Pink), Pressed Eye Shadow Palette (Rendezvous), Long & Luscious Mascara (Nouveau Riche Black), Cheek Glisten (Debutante, Femme Fatale), Long Wearing Lips (Déjà vu, Faux Pas, Crème de Cacao) and Liquid Eyeliner (Risqué, Soiree). All products are hypo-allergenic, non-comodogenic and all powders are micro-pulverized for a softer texture.

Other new items for Spring 2004 include a Spring Supplemental kit, the first non-seasonal kit in Motives history, and new Eye Shadow refills. The new products feature newly developed colors that can be customized to include new colors such as Tickle Me plum, Dark Denim, Avant Garde, White Wine Spritzer and Wicker Basket.

Motives Cosmetics are exclusively sold by Market America, an Internet marketing company specializing in One-to-One Marketing and Mass Customization. More than 100,000 Market America Independent distributors can be found by visiting www.marketamerica.com.

About Motives Cosmetics
Motives Cosmetics was introduced in 1997 and has grown into a hugely popular, customizable cosmetics line. By using the innovative color combinations and Internet-based shopping, Motives Cosmetics has developed a loyal following that includes world-famous celebrities and everyday women that simply want to look their best at an affordable price.

About Market America
Headquartered in Greensboro, N.C., Market America is an Internet marketing company specializing in One-to-One Marketing and Mass Customization. Founded in 1992, the company has experienced explosive growth and achieved more than $1 billion in suggested retail sales. Market America has more than 100,000 independent distributors worldwide and has recently expanded its operations into Australia with plans to open in Taiwan in 2004.



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